How to Conduct an Online Trademark Lookup Before Registering Your Brand
Choosing a brand name is a big step for any business. But before you start using your dream name on logos, packaging, or websites, there’s an essential step that’s often overlooked — checking if that name is already taken. This is where a trademark lookup comes in. Failing to do this can result in legal trouble, wasted marketing efforts, and the need to rebrand later. In this blog, we’ll explore what an online trademark lookup is, why it matters, and how to do it correctly.
What is an Online Trademark Lookup?
An online trademark lookup is the process of searching a trademark database to check whether a specific brand name, logo, or slogan is already registered or applied for by someone else. In India, this can be done using the official IP India portal, where the Trademark Registry maintains all public records related to trademarks.
Before filing a trademark application, it’s highly recommended to perform this search to ensure your mark is unique and does not conflict with existing registered marks. At Ebizfiling, we assist entrepreneurs and businesses in conducting accurate trademark lookups, reducing the chances of rejection and infringement issues.
Why is Trademark Lookup Important?
Avoid Legal Issues
Registering or using a trademark that’s already taken can lead to disputes, legal notices, or lawsuits. An online trademark search can prevent these risks before they arise.
Saves Time and Money
Filing a trademark application without checking availability can result in rejection. This leads to wasted government fees and delays in the brand-building process.
Stronger Brand Identity
A clear, unclaimed trademark strengthens your business’s brand and offers exclusive legal protection once registered.
Enhances Market Credibility
A registered, unique brand name improves customer trust and brand recognition in competitive markets.
How to Perform an Online Trademark Lookup in India
Here’s a step-by-step guide to doing a basic trademark search on the IP India portal:
Visit the IP India Trademark Search Page
Go to: https://ipindia.gov.in
Click on “Public Search” under the Trademark section.
Enter Your Trademark Details
Choose the correct class (based on your product/service category).
Type your desired brand name or logo text.
Hit search.
Analyze the Results
The search will show existing trademarks that are similar or identical to yours. Check the status (registered, opposed, expired) and decide your next step accordingly.
Get Expert Help (Recommended)
Trademark databases can be technical and confusing. Professionals like the team at Ebizfiling can guide you through an in-depth search and analysis for better accuracy and peace of mind.
Things to Keep in Mind
Trademark Classes:
There are 45 different classes for goods and services. Choosing the right class is essential for a proper search.
Similarity vs. Exact Match:
Even if your name isn’t exactly the same, similar-sounding or visually identical trademarks can cause issues.
Ongoing Monitoring:
Trademark rights are time-sensitive. It’s wise to periodically search the database to ensure no one else is infringing on your registered mark.
How Ebizfiling Helps
At Ebizfiling, we provide a full range of trademark services — from online trademark lookup to application filing and renewal. Our legal experts help you:
Identify the correct class for your goods or services
Conduct a comprehensive online search
Prepare and file your trademark application
Track your application status until approval
With our professional guidance, you can secure your brand legally and confidently without unnecessary delays or errors.
Conclusion
An online trademark lookup is the first and most crucial step in protecting your brand. It helps you avoid legal risks, rebranding costs, and failed applications. Whether you're a startup or an established business, checking trademark availability should never be skipped. For a seamless and accurate trademark lookup and registration experience, trust the experts at Ebizfiling — your reliable partner in brand protection.